I’ve read a few corporate bios, usually of companies that are at least a hundred years old, like Ford or Coca Cola. ESPN is only 30 years old, but this bio - told almost entirely by the people who shaped the company, - is packed with intrigue, adventure and egomaniacs. I love the way the authors switch from one protagonist to another, so you can enjoy different perspectives on the same events. Especially enjoyable when the individuals despise each other. ESPN is a specialist media company that is now more valuable than many of the franchises it covers. It’s ridden the cable TV, Internet and mobile waves and taken on huge and dangerous competitors. The lessons from ESPN’s earliest days, right up to the challenges it faces today, are all immensely valuable.