How to be Awesome
This is a sign that hangs outside the office of Rick Sutherland, CEO of my favorite client ClickAway. They’re a chain of computer repair stores around San Jose, and you better believe that everyone who works there really lives and breathes this stuff. These guys are seriously into customer service. Rick’s been running shops since the 1980s, first tires and now computers as well as cell phone stores. He says that fixing a compter or selling someone a smart-phone or changing a tire is simple enough, and so the only way to be successful, to be better than the other guys, is to make sure you at least try to make sure that every customer goes home feeling happy. He’s bult his entire professional life around this simple creed, and he’s created phenomenal companies.
